GPS Tracking Reveals Delivery Deficiency at Coca-Cola
The benefits of GPS tracking technology is growing constantly.
Not content with merely tracking truck locations to see that deliveries are being made on time, Coca-Cola Enterprises has moved into a new area: analysis of GPS data for optimal efficiency.
The soft drink giant employs more than 10,000 driver/merchandisers, who are valued for their reports from the “front lines.” The delivery people are the first to know which products are moving, how fast they are moving and the benefits of product placement in a retail store.
That’s why Kevin Flowers, the director of enabling technologies for Coca-Cola, has furnished drivers with mobile GPS tracking devices. GPS tracking units have become so accurate, they can record location within just a few feet. Managers can now monitor each individual driver’s movements, independent of the company vehicle.
GPS tracking units can be equipped with about a hundred of hours of flash memory; and have their data read using almost-unlimited space on a personal computer. Fleet managers can do in-depth analysis of the wealth of GPS tracking data. Patterns of activity and habits can be identified – both those that work, and those that do not.
Data analysts at Coca-Cola, in one instance, were red-flagged by the repeated movements of one delivery man, back and forth, from two locations in a store. Upon inquiry, company supervisors learned the employee was moving hundreds of cases of soda, one by one, in a shopping cart because no other means of transportation was available.
The lack of a pallet loader was a store violation of service agreement. At the same time, analysis of GPS tracking data, and the elimination of the wasteful activity saved the company time and money, and the driver back-breaking work.
GPS data analysis is not only used by supervisors in a business setting. A salesman could compare his monthly earnings against a travel log to see where and when his efforts were most productive. A stay-at-home mom and family chauffeur could check her travel history to better plan trips to PTO, dance class and soccer games.
Tags: Coca-cola, Efficiency, Fleet Management, GPS Tracking
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